Even widely used words can be legally protected when they’re deeply tied to a brand’s identity. And while this ruling centers on jewelry, it raises key considerations for the footwear industry as footwear brands often incorporate familiar words and motifs into their designs.
Read MoreFootwear IP has come a long way since the first utility patent was granted in 1899. While a lot has changed in 126 years, the critical importance of Intellectual Property protection in the footwear industry has remained constant.
Read MoreThe recent Birkenstock copyright ruling raises key questions about footwear intellectual property. Learn what it means for trade dress, patents, and IP protection.
Read MoreU.S. tariffs on imported footwear add significant costs to an industry where 99% of shoes sold in the U.S. are made overseas.… For many footwear companies, the instinctive response is to cut costs wherever possible—and unfortunately, design and development are often among the first areas to suffer. But in a competitive market where fresh styles and innovation drive sales, cutting back on design is the wrong move. Respond strategically rather than reactively.
Read MoreProtecting your footwear designs is crucial in today’s competitive market. This post explores key strategies, including patents, trademarks, and copyrights, to safeguard your unique shoe creations. Learn the importance of NDAs, IP registration, and why working with experienced footwear designers and IP attorneys is essential to securing and enforcing your rights.
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